Sponsorship - Scottish Football Association

Working with the CEO we reviewed all previous commercial activity and put together a range of sponsorship options that would take the organisation forward.

Two significant results came from this activity. Our recommended strategy led to a multi million pound deal with the Scottish Government to sponsorship of the Scottish Cup with The Homecoming and Active Nation sponsorships.

Our negotiations also led to the signing of a major and sponsorship of youth football in Scotland with Tesco.